Shincha Q&A We will answer anything!

Fresh tea Q&A

This is a new tea Q&A page answered by a Japanese tea instructor at Shunpo Tea Garden.

Why is it cheaper and tastier to buy at Shunpo Tea Garden instead of the production area?

Why is it better to wait slowly for new tea...

I will explain the unknown "mystery" of fresh tea in an easy-to-understand manner!

Q. What is new tea?


“Shincha (first-season tea) is tea that is picked at the most ‘season’ of the year (the best season for tea), and that tea is sold throughout the year .”

Late April to early May

When the news of cherry blossoms arrives from all over the country and the beginning of spring is approaching, tea plantations all over the country are bathed in abundant sunlight, and new tea leaves sprout all at once.

Just as there is a song called ``Chatsumi'' that says ``Summer is approaching, 88 nights♪~'', the 88th day after the first day of spring is called ``88 nights'', and is the most important for tea. It will be the time of season.

The tea picked during this period (around April 20th to May 10th in Shizuoka) is called “first tea” and is stored for one year. We will sell it .

Although rare, among our customers,

“Shincha only smells and has no taste.

Some people say that, but it's a little misunderstood.

This is because more than 40% of the annual tea leaves are picked during this new tea season, and tea shops mainly sell them.

If the tea purchased at the time of new tea was "tea with only scent and no taste",

■ Tea shops that sell such teas

■ Temporary tea only for new tea sales prepared to sell quickly


There is a high possibility that the tea you drank was "Ah, it's a delicious tea" or "Ah, it's just a scent and it doesn't have any taste", but it's also the first tea.

Please remember...

“Shincha (Ichibancha) is tea that is picked at the most ‘season’ of the year (the best season for tea), and that tea is sold throughout the year .

Q. What is the difference between the new tea of ​​Chunfang Tea Garden and the new tea of ​​other places?


“To put the new tea of ​​Shunpo Tea Garden in a proverb, ' hurry up and fail . ”

Many tea shops

The new tea season is full of feelings that I want to sell new tea as soon as possible .

This is because it is the most profitable time and the most lively time for tea.

The same is true for our company.

And Japanese people love "seasonal" things. In autumn, it's saury, and in spring, it's new tea.

Therefore, there are many kinds of tea. “Not like others, not like others” is all the rage these days.

And just as there is a phrase "early discount or early special" for summer gifts, year-end gifts, and travel reservations, the idea of ​​selling tea early during the new tea season to please customers was born.

I think it's great that you try to make various teas with originality and ingenuity and make your customers happy.

However, as a result, the image of new tea has come to be that it is “a tea with only fragrance and no taste” .

I can't say absolutely because the taste is infinitely different,

"Tasteful and delicious tea" is a tea that can only be encountered after careful examination and selection .

Please remember...

At our store, fresh tea sales are very slow compared to general tea shops.

However, instead, I would like you to think that the probability of encountering "tasteful and delicious tea" is very high .

Q. What are the advantages of buying from Shunpo Tea Garden instead of from the production area?


The biggest merit of Japanese tea specialty stores in consumption areas is

It is possible to select and manufacture customer-oriented tea carefully selected from all over the country.”

Direct sales from the production area is attractive. What makes it attractive is the “cheap feeling” of direct delivery from the production area.

So, what do you need in order to meet “tasteful and delicious tea” ?

Right out! !

Being in a place where you can always have contact with tea-loving customers and always feel what kind of tea they actually enjoy,

It is to be able to calmly compare teas from various production areas and choose teas that are "not particular about shape, but about deliciousness and peace of mind."

This is something that cannot be done unless you are in the consumption area .


When you are in a production area, you tend to stick to the goodness of the production area.

And there is a strong tendency to make tea depending on the production area.

Please remember...

The biggest merit of Japanese tea specialty stores in consumption areas is

"It is possible to select and manufacture carefully selected customer-oriented tea from all over the country."